Summary
As a graphic designer, we need to know all types of marks and symbols. The different types can give a different attitudes to the overall design. These marks use pictures and type in order to convey a message. Symbols are just pictures that describe the project, and pictographs are similar but more publicly used. Letter marks use letter to associate the name of a project or company instead of using the long name. Logos are similar to letter marks but instead they have little graphics that help associate with the project. Combination marks use both logos and typography. And trademarks are all of these things, quick visuals that are unique to each project and company.
Symbols vs. Logos
Symbols are pictures without any words that help identify the corporation it was made for. It is quick, simple and has a fast impact. While logos are primarily words that identify the company or brand. These are unique and easy to promote. When these are used together it is called combination marks. These are the overall trademark and use both the uniqueness of the logo and the visual of the symbol.
Key Ideas & Significance
I learned about the difference between symbols and logos. This is important because it will help me when I'm developing my own logo; I can either use a quick symbol to brand myself or a logo with a word or maybe even a combination of both. This also helped me see all the different type of mark making in the day to day basis, and how each has a different effect. This handout was helpful and it is making me think about my logo and how I want it to look, feel, and impact.
Conclusion
This handout was very helpful and has helped me see all the different types of mark making I can use to create different feelings and moods to my work. It will help add structure and creativity to my work and it has given me ideas about my logo.
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