The product we chose for our video was the iced coffee from Pour. Our concept we brainstormed to promote this product was that a girl was on Tinder, and looking for the right man but she can't find him (she is swiping left). She then comes across Pour iced coffee and swipes right resulting in a "perfect match." They then meet up at Pour where she sees him and falls in love when she drinks him. And that was all of our concept.
Pre-Production:
We storyboarded, which gave us a good idea of the shots we wanted to get. Then when we wrote the script, we were able to map out their conversation in Tinder and write a bit of dialogue. I was the director, Evan was the art director, Mason was the cinematographer and Addie was the actress/editor. We researched some songs before filming which we ended up using - Careless Whisper. We also based our firework shot off of the shot from The Kissing Booth where the two main characters kissed for the first time.
Production:
We filmed two days, and it was easy scheduling because Pour was working with us and fortunately close. We also used Addie for our actress so that eliminated the actor hassle. Production went by pretty easy because we knew what we wanted, and we got a lot of extra footage which is much better than not having enough. Production flowed pretty well and we had a clear image of what we wanted.
Post-Production:
Editing was really a one man process and a bit difficult. My editor would not let me watch or really ask me any questions even though I was the director so that was kind of annoying. There was a couple shots we got that were a lot more cinematic that I wish we could have used but my editor did not and instead deleted them. But the final product was still good and still conveyed what we wanted.
My production role was director and I learned along the way how to work with people. I really tried to help my group and get them to participate in the process. I also really worked on making sure they were happy with the decisions and offered their own decisions. I think we used all of the skills along the way. We were able to advance our technical skills, we communicated during the process (except when editing so we could work on that), I let everyone take part in leading, we worked together, and we finished in time.
What I would do different is use the 50 mm lense because I feel like that would have really made it a lot more visually appealing. I would do everything else the same because I am pretty proud of it. I believe we successfully hit all the points of a good commercial. We also hit all the points of film making except cinematography which I wish our shots could have been prettier.
Overall, I am pretty proud of the project and I think it conveys our idea and a good start to the year.
